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Improving the Effectiveness of Online Video Advertising: An Eye-tracking Approach

华球城在线注册：2015-12-25 来源：

时间:2015年12月25日上午9:15--10:45

地点:天津大学25教学楼A座三层A教室

题目: Improving the Effectiveness of Online Video Advertising: An Eye-tracking Approach

主讲人: 罗城博士

主讲人简介:

Dr. Luo Cheng is a research assistant in the Department of Information Systems, School of Computing at National University of Singapore (NUS). His research interests include online product marketing, human-computer interaction, consumer behavior, etc. His work has appeared in International Conference on Information Systems (ICIS) and Pre-ICIS SIG-HCI Workshop.

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