讲座预告 | How to write a teaching case?

讲座地点：25教学楼A区3C教室

主讲人：LARWRENCE A. PLUMMER

主讲人简介：Lawrence (Larry) Plummer, Ph.D. is an Assistant Professor at Ivey in the Entrepreneurship group. He earned his Ph.D. in strategy and entrepreneurship at the University of Colorado at Boulder. Plummer's research focuses on new venture creation, growth, and performance. Much of his current research focuses on the geography of entrepreneurship through the lens of spatial economics including economic geography, regional/urban economics, location theory, and spatial econometrics. Professor Plummer's research is most concerned with the location choices entrepreneurs make in starting their businesses and how spatial competition between firms drives the survival and performance of new ventures. His research appears in Academy of Management Journal, Journal of Business Venturing, Strategic Entrepreneurship Journal, Organizational Research Methods, Entrepreneurship Theory and Practice, Small Business Economics, Annals of Regional Science, and Production and Operations Management. Also he had 3 cases on Ivey Business School case Series.